Our Story



In June of 2014, at the Englewood, TN, Celebrates Festival with a box of 25 "Born & Raised" tees that Dan Wilson designed, The DW Designs apparel was born. Thanks to social media and supportive family and friends spreading the word, DW started a website with one tee not realizing what would come of it. By October of 2014 DW had it's first wholesale account. For the next couple of years, owners Dan & Dawn continued working their 8a-5p day jobs while primarily selling online through their website and through what would become 40 wholesale accounts. They packaged orders out of their home at night after their young children went to bed. In August of 2016, our Founder & Designer Dan was able to leave his day job and begin working for the brand full time. Then in April 2017, his wife Dawn was able to leave her day job and join DW full time when they opened their first brick + mortar store in Farragut, TN. In March 2019, DW moved and opened its now flagship store located in the Bearden area of Knoxville, TN. Most recently, DW opened a second location in a historic building in downtown Clinton, TN on Market St. in April 2021. 

At The DW Designs, we create unique designs that showcase state pride and a love for Tennessee. Designs that resonate with you for one reason or another. Designs that let people know where you're from, the place you call home and special places where memories are made. It's not just a tee, it tells the world a little about who you are. We know our super soft apparel + hats will become your new favorites!

We also offer our original designs on UV protected stickers, glassware, coasters, mugs, license plates and more! Our brick + mortar stores feature unique products such as handmade jewelry hand-poured candles that are made locally as well. 

In addition to our DW brand, we create and print custom original apparel designs every day for businesses, schools, churches, fundraisers and more! 

Today, we are a husband and wife design team along with a staff team that desire to provide you with quality products and the best customer service experience possible. All of our designs are proudly created and printed in Knoxville, TN. Thank you for supporting our family and supporting small business! We are so grateful! We hope you come see us at the DW shop soon!

Dan & Dawn

The DW Family